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Zara makeup, tag you're it !

  • Photo du rédacteur: Raihane Z
    Raihane Z
  • 26 déc. 2018
  • 2 min de lecture


Well, well, well should we be surprised to learn that Zara also wants a piece of that giant cake that is the beauty industry ? The answer is obviously no, I mean it's about time that the Inditex brand get in the trend that is makeup; H&M and Primark did it, so Zara makeup was something that was, do I dare to say expected ? Although it would've made more sense to have a lingerie & lounge wear line, the Spanish decided that makeup was the way to go.

It's no surprise when you know that the industry is worth $445 Billion, and is scheduled to grow even more in the coming years, jumping on the bandwagon is a very smart and calculated move.

Even more so, when you know that Inditex (which owns Zara) was listed a few days ago by BOF and McKinsey Global Fashion Index as the "Top players 2017 by economic profit, $US million" in front of Nike and LVMH.




Made in France and available only online, this first serie of many to come in the future, focuses on lip products.

Inspired by the brand editorial makeup, the collection features a range of twelve shades bullet lipstick the 'Ultimate", described as velvety, high pigmented and matte finish at 9,95€ along with "Hi Matte" liquid lipstick, available in eight shade at 7,95€. And of course if you're on the fancier side you can get yourself the "Ultimate Trio" kit, either the one which contains a bullet lipstick from the Ultimate line, a Hi Matte liquid lipstick and a lip liner, or simply the one which contains three Ultimate lipstick, all for the same price 19,95€.




Overall, I enjoy the very minimalist packaging, it aligns perfectly with the image of Zara, chic, simple and affordable. I'm thinking about getting my hands on one of the kits, but then again there's no way for me to test if the colors will suit me or not which kinda throws me off buying it, because then I can't return it...

A smart move from the brand, that reminds me of certain celebrities makeup line, that can only be purchased online.


Raihane Z.

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